Starter
£499/mo
For solo salons and small clinics getting the foundations right.
Human contact + 24/7 AI customer service included
Your complete growth playbook for 2026 — free for UK salon owners. Download now →
Stop guessing.
Stop guessing.
Start growing.
The marketing agency built for people who build beauty businesses. We help salons, aesthetics clinics, and beauty therapists get more bookings, more reviews, and more presence — without the jargon.
"We went from 40% booking rate to fully booked in six weeks. I actually understand what they're doing now — they explain it properly."
"We've had clients find us through Google for the first time in seven years. The difference isn't just the bookings — it's the kind of clients we're attracting now."
"The posts actually sound like us. That was the thing I'd struggled with most — everyone else's content felt generic. Ours feels like the salon."
"I was paying £300 a month for someone who posted three times and never replied to messages. Beauty by Foundry got us 40 new bookings in the first month."
"For the first time, my marketing actually makes sense. They show me exactly what's working and why."
"We went from 40% booking rate to fully booked in six weeks. I actually understand what they're doing now — they explain it properly."
"We've had clients find us through Google for the first time in seven years. The difference isn't just the bookings — it's the kind of clients we're attracting now."
"The posts actually sound like us. That was the thing I'd struggled with most — everyone else's content felt generic. Ours feels like the salon."
"I was paying £300 a month for someone who posted three times and never replied to messages. Beauty by Foundry got us 40 new bookings in the first month."
"For the first time, my marketing actually makes sense. They show me exactly what's working and why."
Sound familiar?
You know your clients. You know your treatments. But does anyone searching for a salon in your town find you?
You've tried the freelance social media person. They've got good Instagram, but no one's actually booking.
Marketing feels like a black box. Reports you don't understand. Money you can't track. No idea if it's working.
You're not alone. And it's not your fault. Most marketing agencies don't understand beauty businesses — they just apply the same template everyone else uses.
How we help
Six services built for beauty businesses. No jargon. No fluff. Just results.
SEO & AI Visibility
Be found on Google and by AI.
We fix your technical SEO, your Google Business Profile, and your AI search presence so new clients find you before they find your competitors.
Learn moreEmail Marketing
Turn lapsed clients into repeat customers.
Automated reactivation sequences, appointment reminders, and loyalty rewards — the email system that keeps your diary full.
Learn moreWebsites
A website that turns visitors into bookings.
Fast, beautiful, mobile-first websites built for salons and clinics — with integrated booking and SEO built in from day one.
Learn moreSocial Media
Content that sounds like you, not a robot.
We create social content in your voice, for your clients — using AI to produce at scale, with human oversight to keep it real.
Learn moreVideo Content
More video, less time from you.
AI-assisted video content — treatments revealed, before/afters, client testimonials — at a fraction of traditional production cost.
Learn morePaid Media & Ads
Ads that fill your diary, not burn your budget.
Meta and Google Ads for salons and clinics — targeting the right location, right client, right offer. No vanity metrics.
Learn moreNot sure where to start? Let's talk →
How it works
01
We audit your current presence
Free, no obligation. We show you exactly where you're losing bookings — and what you could be doing better.
02
We build your plan
A clear 90-day marketing roadmap, written for beauty people, not marketing people. No jargon. No fluff.
03
We do the work, together
You approve, we execute. Monthly reviews. No black box. You'll always know exactly what's happening.
Free playbook
The 2026 UK Beauty Salon Master Playbook.
A beautifully built, practical guide for salon owners who want sharper positioning, smarter marketing, and more consistent bookings in 2026.
Proven strategies
Clear ideas you can actually use without a full agency retainer.
Grow your salon
More visibility, better conversion, and stronger repeat-booking habits.
Deliver experiences
Turn marketing into the kind of brand experience people remember and recommend.
Download your free playbook
Free. No fluff. Built for real beauty businesses.
What our clients say
M
"We've had clients find us through Google for the first time in seven years. The difference isn't just the bookings — it's the kind of clients we're attracting now."
Megan Wright
Everglow Aesthetics — Bristol
+34% new client bookings in 90 days
S
"I was paying £300 a month for someone who posted three times and never replied to messages. Beauty by Foundry set up proper ads, got us 40 new bookings in the first month, and it's costing less than what I was paying before."
Sarah Chen
Glow Bar — Leeds
40 new bookings in first month
E
"The posts actually sound like us. That was the thing I'd struggled with most — everyone else's content felt generic. Ours feels like the salon. Our clients actually comment on it now."
Emma Richards
The Nail Studio — London
3x engagement on social
Beauty-specific packages
Start with the growth system your business can use now.
Starter, Core and Grow keep the offer accessible to salons and clinics. A light Business Brain setup is included.
Core
£999/mo
For established salons ready for a joined-up growth engine.
Human contact + 24/7 AI customer service included
Grow
£1,499/mo
For busy salons and multi-treatment clinics that need more presence and community.
Human contact + 24/7 AI customer service included
Pro
POA
For premium, multi-location and aesthetics groups.
Human contact + 24/7 AI customer service included
Add-ons
Paid Ads and AI are available when you need more firepower.
We keep these separate from the core packages so the main retainers stay easy to understand. Add them when the foundations are working and you want more lead volume, faster response, or stronger automation.
Paid Ads add-ons
When organic and conversion foundations are in place, we can layer in paid media to accelerate lead flow.
- Paid Starter — £250/mo + ad spend
Meta + Google basics for local reach
- Paid Growth — £500/mo + ad spend
Full campaign management + creative
- Paid Pro — £1,250/mo + ad spend
Dedicated strategist + advanced targeting
AI add-ons
For businesses that want faster lead response, better capture, and less admin drag.
- AI Starter — £300/mo
Website chatbot + out-of-hours capture
- AI Growth — £750/mo
Phone handling + CRM + multi-channel
- AI Pro — £1,500/mo
Full AI receptionist + multi-location
Who we are
We're not a big agency. We're a small team who love the beauty industry. We've worked with salons, aesthetics clinics, and beauty therapists across the UK — and we know what works.
We use AI to do the heavy lifting so we can focus on the strategy and the relationship. That means more time for you, more results for your business, and less time guessing if your marketing is working.
We speak your language. We understand your industry. And we're here to help you build the beauty business you deserve.
Let's talk
Not sure where to start? Tell us what you need help with and we'll come back with a clear next step.
Built for your business model