And most agents haven't been told yet.
The Foundry story
Foundry Works is a UK marketing agency. We've spent the past several years helping businesses in specialist sectors — beauty, hospitality, professional services — build marketing engines that work in the age of AI search.
We built Beauty by Foundry for salons and aesthetics clinics. We've watched AEO change the way clients find local businesses across every sector we work in.
And then we looked at estate agency.
We saw an industry where 79% of agents have implemented at least one AI tool — but where most of that adoption is reactive, siloed, and unconnected to strategy. Point solutions looking for a problem.
We saw agents spending £1,524 per month on Rightmove on average — with that figure rising — while their AI presence was essentially zero.
We saw a compliance regime changing — the DMCC Act, live from 6 April 2025 — that most agents hadn't been briefed on properly.
And we saw that buyers were already using ChatGPT, Gemini, and Copilot to research schools, commutes, crime, and lifestyle before ever contacting an agent.
So we built Real Estate by Foundry.
What we believe
We believe good marketing for estate agents is specific, not generic.
An agent in a commuter belt town isn't the same as an agent in a city centre. An independent with two branches doesn't need the same solution as a national franchise. Self-employed agents at eXp or Keller Williams UK have completely different structures and different needs.
We believe in showing our work. Monthly reports that mean something. Citation data you can see. Results you can point to.
We believe in the long game. AEO builds compound authority over time. We're not interested in short-term tricks or traffic spikes that don't convert.
We believe estate agency is a people business. The AI does the work that shouldn't require a person. The relationships, the valuations, the negotiations — those stay with you.
Jason Sibley
Jason Sibley founded Foundry Works with a single conviction: that AI tools, applied with strategy and discipline, could give small and independent businesses capabilities that were previously only available to large marketing departments.
He's spent the past several years building those capabilities for beauty businesses, professional services firms, and hospitality brands across the UK — and then applying what he's learned to sectors where the timing is right for a step change.
Property is that sector, right now.
What we're not
We are not a generalist marketing agency that has decided to do estate agency.
We are not a proptech startup trying to automate the whole industry.
We are not a freelancer who will disappear when you need them most.
We're a small team. We know property. We know AI. We've built the department. And we're ready to deploy it for you.
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