Insights

Insight-led growth thinking for every local market.

Answer-led guides for local businesses that want better search visibility, stronger AI citations and clearer growth systems.

Beauty guide

Marketing for Nail Salons: The UK Owner's Guide to Getting Found, Booked and Rebooked

A practical guide to local visibility, mobile booking and repeat appointments for UK nail salons.

Beauty guide

Marketing for Lash and Brow Studios: The UK Owner's Guide to a Fuller Repeat-Booking Diary

A practical guide to style-led visibility, trust and repeat booking for UK lash and brow studios.

Verified local business data flowing into a relevant local recommendation in ChatGPT

AI visibility

OpenAI and Yelp: What the Deal Means for Local Visibility

What the confirmed Yelp licensing deal changes, what is still rolling out, and why local visibility now needs a multi-platform data and reputation system.

UK marketing agency pricing ranges and the gap between typical small-business spend and one properly funded channel

The Growth Maths

UK Marketing Agency Pricing Report 2026: Real Prices Compared

A transparent market benchmark using named UK providers, first-party price sources and clear scope notes, including Hello Foundry in the same comparison.

Get Found, Get Chosen and Get Recommended shown as a three-stage small-business marketing budget sequence

The Growth Maths

Get Found, Get Chosen, Get Recommended: The Small-Budget Marketing Framework

A three-stage order of operations for funding visibility, conversion and follow-up without spreading a small budget too thinly.

A small marketing budget split into five underfunded channels compared with one properly funded channel

The Growth Maths

Why Spreading Your Marketing Budget Across Five Channels Makes It Disappear

Why threshold-level effort matters more than channel count, and how to sequence a small budget so one channel can compound.

Three steps for vetting, price-checking and negotiating with a UK marketing agency

The Growth Maths

How to Vet, Price-Check and Negotiate a UK Marketing Agency

A practical due-diligence guide covering scope, contract terms, account ownership, delivery seniority, hidden costs and lead follow-up.

answers

Local SEO and AEO for Small Businesses

Local SEO gets you found. AEO gets you recommended by ChatGPT and AI Overviews. A plain-English 2026 guide for UK small businesses, with a 30-day checklist.

pricing

How Much Should SEO Cost for a Small Business?

Typical UK monthly price bands, what drives the price, whether it is worth paying for, and where Hello Foundry's packages start.

SEO, AEO and GEO shown as connected routes to search rankings, direct answers and recommendations

strategy

Is SEO Dead in 2026?

No, but it is evolving. People still search, so ranking still matters, while being cited by AI answers now sits alongside it.

research

Claude Citation Study: What Actually Gets Cited

New research analysing 379,000+ Claude citations shows brand websites dominate, Reddit is invisible, and social media barely matters for AI visibility.