Real Estate by Foundry

Be the agent AI recommends.

Answer Engine Optimisation (AEO) is the process of making your agency visible, credible, and citable in AI-generated answers.

When a buyer asks ChatGPT which estate agent to use in your town, the answer comes from somewhere. We make sure it comes from you.

Growth Visibility Enhanced content Follow-up Automation
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Free audit

Find out where growth is leaking.

We check search, AI visibility, listings, local content, follow-up and conversion gaps, then show you what to fix first.

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The problem this solves

99.9% of informational queries now trigger an AI Overview in Google. 93% of those searches end without a click. Your buyer is getting an answer — they're just not necessarily getting your name.

ChatGPT recommends only 1.2% of local businesses in its local responses. That is the gap between you and AI visibility.

Traditional SEO optimises for position on a results page. AEO optimises for inclusion in an AI-generated answer. Both matter. Neither replaces the other.

What we do

Entity building We make sure AI systems know who you are, where you operate, and why you're an authoritative source on your local property market. Structured schema, consistent directory listings, GBP optimisation, and a clear, structured "about" entity page.

Neighbourhood content (Cora) We write data-rich guides for every town in your coverage area — structured specifically to answer the questions buyers and renters ask AI. Schools, commutes, crime, amenities, sentiment. Each guide is updated regularly to stay current.

Citation monitoring (Mia) Weekly checks across ChatGPT, Perplexity, and Gemini. We track how often you appear, in what context, and in response to which queries. Monthly reports show the trend. Powered by Spotlit.

AEO research (Alex) We identify the exact queries your buyers and sellers are using in your market — not generic national trends, but your patch, your buyer profile, your competition. Alex's research drives every content and entity-building decision.

The AEO Fast-Start

For agents who want to move immediately. A one-time project:

  • Entity building: schema, directory submissions, GBP audit and optimisation
  • Three neighbourhood guides (your top three focus towns)
  • Eight-week citation baseline
  • Handoff to an ongoing tier, or standalone

£1,500 one-time.

Start with the AEO Fast-Start

AEO in ongoing tiers

AEO work is included in every tier. Alex and Cora are present from the Starter. Mia's weekly citation dashboard starts at Core.

The difference between tiers is depth and volume — number of guides, frequency of monitoring, and integration with the rest of the department.

See full tier comparison

Find out where growth is leaking.

The free audit shows you exactly how you appear in the four major AI engines for your key towns. We'll show you the gaps and the quickest wins.

Get the free visibility audit Book a 20-minute strategy call