Real Estate by Foundry

Property descriptions. Done right. Done fast. Done compliantly.

Liam writes your listings. In under five minutes per property. DMCC-compliant, portal-formatted, and optimised for AI indexing.

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The compliance context

The Digital Markets, Competition and Consumers Act (DMCC) came into force on 6 April 2025. Under the new framework, omitting material information from a property listing is automatically an unfair commercial practice.

The CMA has enforcement powers. Propertymark guidance on material information was withdrawn and replaced by the DMCC framework. This is not optional compliance. It's the legal baseline.

Liam takes your listing data — tenure, council tax band, flood risk, parking, utilities, restrictive covenants, the works — and writes a description that includes it clearly, in the right format, in a way that reads well to a buyer and satisfies the compliance requirement.

If there are obvious gaps in the data you've provided, Liam flags them before you publish. Not after.

What Liam produces

For each listing:

  • A clean, readable property description (200–400 words depending on property type)
  • All required material information presented clearly — not buried in the fine print
  • Tenure and lease length (where applicable)
  • Council tax band
  • Parking, utilities, and EPC rating included
  • A brief area summary, linked to your neighbourhood guide where available
  • Portal-ready format for Rightmove, Zoopla, and OnTheMarket
  • Structured listing data formatted for AI indexing

For your compliance process:

  • A DMCC checklist for every listing, flagging any incomplete data fields
  • Optional monthly compliance audit of all active listings (one-time service also available — £750)

Why this matters for AI visibility

Listing descriptions are indexed by AI systems. A well-structured listing that includes clear, factual, detailed information is more likely to be cited when an AI is asked about a specific property or area.

This is the intersection of compliance and AEO. Good listing copy is both legally correct and AI-friendly. The work is the same. The benefits compound.

Tier availability

Tier Listings included
Starter Up to 10 per month
Core Included
Grow Unlimited
Pro Unlimited

One-off DMCC Compliance Audit (review of all active listings): £750

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