The case for paid media alongside AEO
AEO and SEO build organic presence over time. Paid media can deliver leads now. The two approaches are complementary when the numbers support it.
AEO wins the buyer who is researching. Paid media can help capture the vendor who is ready to act. But it is specialist support, not something we assume every client needs from day one.
What our paid media specialist manages
Meta Advantage+ Meta's machine-learning ad system identifies your ideal vendor or landlord profile — life event signals, location, homeownership indicators, behaviour — and targets them directly. We build the creative, set the targeting parameters, manage the budget, and optimise weekly.
Formats used: single image, carousel (for multiple listings or multiple service messages), short video (produced by Finn), lead generation forms (for direct valuation requests within Facebook/Instagram).
Google Search Ads High-intent queries: "estate agents in [town]", "sell my house in [area]", "letting agent [postcode]", "property valuation [town]". These are buyers and vendors who are actively looking right now. We capture them before your competitors do.
Reporting that makes sense Monthly report showing: spend, leads generated, cost per lead, cost per booked appointment (where CRM integration is active). You'll know exactly what your ad spend is returning.
What we don't do
We don't run ads and ignore the results. We don't optimise for impressions or reach as primary metrics. We don't use the same creative template for every agent. Every campaign is built around your coverage area, your fee structure, and your ideal client.
How paid media support is scoped
Paid media is scoped separately from the core team offer. We agree the channel mix, the management scope, the reporting model, and the working budget around your goals.
Ad spend is always paid by you directly to Meta or Google. Our management fee is separate. We operate with full transparency on all spend.
If you want the output without the wider team model, this is a straightforward way to work with us in a more traditional agency setup.
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