Foundry WordPress

WordPress care + growth management

Your WordPress site, kept safe, fast and useful.

Most WordPress plans stop at updates and backups. We keep the site healthy, then add the practical improvement layer when you need it: page changes, content fixes, conversion QA and clearer service pages. SEO and AEO can be added as a separate visibility package when the site is ready for it.

Built on Respira · monitored hosting · safe updates · UK-based · GDPR compliant

Typical neglected site
Plugin updates23 pending
Last backup4 weeks ago
Content published0 this month
AI-engine visibilitynot tracked
This week on Foundry
Updates validatedsafe
Page fixes shippeddefined allowance
Conversion QAchecked
Backups & updatessafe · validated

The problem

Most WordPress "care plans" haven't changed since 2015.

You pay for updates, backups and uptime. Those things matter, but they do not fix unclear service pages, broken calls to action, slow page edits, stale offers or the small website leaks that cost enquiries.

Our WordPress plans separate the layers properly: Hosting Only for server-side care, Care for essential maintenance, Growth for a defined monthly improvement allowance, and SEO/AEO scoped separately when visibility is the priority.

What makes Foundry different

Maintenance first. Improvement when it matters.

WordPress support should be clear about what is included. We split technical care from content, conversion and visibility so you are not paying for a bundle you do not need.

01

Server-side support

Hosting Only covers the operational layer: hosting support, backups, uptime checks, SSL, CDN delivery and security monitoring. No content edits, image swaps or page changes are hidden inside the price.

02

Essential WordPress care

Care adds core, plugin, theme, security and performance updates with clear limits. It is for businesses that need the site looked after without turning the plan into a growth retainer.

03

Managed improvement work

Growth adds a defined monthly allowance for useful changes: page edits, service-page improvements, conversion QA and site polish. If you need search or answer-engine growth, we scope SEO/AEO as its own layer.

0
day backup retention on managed hosting
0
clear support layers: hosting, care and growth
0
defined monthly allowance on Growth, scoped before work starts

How it works

Four steps. Then it just runs.

01
Week 1

Onboard

We audit your site, connect Search Console, GA4, on-page.ai and Spotlit AEO, learn your brand voice from your existing content, and baseline every metric that matters.

02
Week 2

Plan

We map your 90-day content calendar, identify your worst-performing pages, and define your AEO query universe — the questions you want to be the answer to.

03
Week 3 onwards

Deliver

Articles ship. Pages get rewritten. Updates run safely. You get weekly research digests and a monthly report showing exactly what improved, and by how much.

04
Every month after

Compound

Month 2 builds on month 1. By month 12 your site is an asset working harder than your competitors' — even when they spend more.

Choose your plan

Start with the layer you actually need.

Hosting Only is server-side support. Care adds essential WordPress maintenance. Growth adds a defined monthly allowance for page/content improvements and conversion QA. SEO and AEO are scoped separately when visibility is the brief.

Hosting Only

Hosting Only

Keep my site online and safe.

£149 /mo
+ £149 onboarding (one-time)

Stable sites that need server-side maintenance, backups, uptime checks and security only.

  • Managed WordPress hosting, UK/EU infrastructure
  • 24/7 security monitoring & malware scanning
  • Free SSL + HTTPS enforcement
  • CDN-accelerated delivery
  • Daily backups, 30-day retention, one-click restore
  • Uptime monitoring with proactive alerts
  • Monthly performance & security report
  • 1 hour technical support / month
  • Core/plugin/theme updates
  • Content, SEO or AEO work
Get Hosting Only
Most popular · care Care

Care

Keep WordPress maintained properly.

£299 /mo
+ £299 onboarding (one-time)

Local businesses that need WordPress updates handled without hiring a developer.

Everything in Hosting Only, plus
  • Core, plugin and theme update management
  • Security checks and performance monitoring
  • Compatibility checks after updates
  • Clear maintenance report
  • Small technical fixes within agreed limits
  • Monthly content/page improvement allowance
  • SEO or AEO work
Start with Care
Best value · growing SMBs Growth

Growth

Care plus useful site improvements.

£599 /mo
+ £599 onboarding (one-time)

Businesses that need the site maintained and improved every month, without turning every edit into a mini project.

Everything in Care, plus
  • Defined monthly allowance for page/content improvements
  • Conversion QA and call-to-action fixes
  • Service-page updates and content changes
  • Light design/UX polish within allowance
  • Monthly improvement summary
  • SEO/AEO scoped separately when needed
Choose Growth
Build + Manage

Build + Manage

Rebuild the site, then keep it moving.

From £1,500 setup
then from £599/mo

For sites that need more than care: a new WordPress build or rebuild followed by monthly management.

Includes
  • New WordPress build or controlled rebuild
  • Service-page structure and conversion path
  • Launch QA and technical setup
  • Ongoing Growth management after launch
  • SEO/AEO package scoped separately if required
Talk to us about a build

Beyond the core plans

Need something more specialist?

We build custom AI-powered solutions alongside your care plan — most running within two weeks. Get in touch for a tailored quote.

WooCommerce Care + Grow

Product description rewrites at scale, full schema (Product, Offer, Review, FAQ), conversion-focused product and category pages, abandoned-cart copy, inventory-aware updates, and checkout optimisation. Scope depends on catalogue size.

Discuss this →

Multi-site & Network

WordPress Multisite management, cross-site content syndication, network-wide SEO and AEO strategy, and shared infrastructure optimisation.

Discuss this →

Migration & Replatform

Divi 4 → Divi 5, Elementor → Gutenberg, page-builder migrations, and full WordPress migrations with zero downtime. Specialists in safe, AI-assisted migrations.

Discuss this →

Conversion Rate Optimisation

A structured A/B testing programme, heatmap analysis, landing-page rebuilds and full-funnel optimisation. Tied to your traffic volume and test velocity.

Discuss this →

Custom AI Agent Workflows

Bespoke agents for client-specific workflows — lead routing, content personalisation, support automation, internal operations. Fully custom engineering scope.

Discuss this →

Why we deliver more for less

Clear layers beat bloated retainers.

The mistake most WordPress retainers make is bundling everything together. Hosting, updates, content, conversion work and visibility are different jobs. We price them like different jobs.

That makes the first decision simple: keep the site safe, add care, or add a managed improvement allowance. If search or answer-engine visibility becomes the priority, we scope that as a separate SEO/AEO package.

 Typical care planFoundry WordPress
Entry pointUsually maintenance onlyHosting Only from £149/mo
UpdatesOften included, scope unclearCare at £299/mo with clear limits
Page/content improvementsAd hoc or separate quoteDefined monthly allowance on Growth
SEO/AEOOften bundled vaguelyScoped separately as a visibility layer
Build/rebuild optionSeparate project, then handoffBuild + Manage from £1,500 setup + £599/mo
Safety & rollbackVaries by supplierBackups, checks and clear maintenance reporting

Questions, answered

The honest answers.

Is SEO or AEO included in these WordPress plans?+
No. These plans cover hosting, maintenance and managed site improvements. SEO and AEO are separate visibility packages, scoped when the brief is to grow rankings, citations and demand.
What is AEO and why does it matter?+
AEO stands for Answer Engine Optimisation: improving your chance of being cited by AI engines like ChatGPT, Claude, Perplexity and Gemini. It matters, but it is a different job from keeping WordPress maintained, so we price it separately.
What if your AI breaks my site?+
It won't. Every change is snapshotted before it ships, validated against the rendered output after, and reversible in one click. Our infrastructure, built on Respira, is designed to make AI-driven WordPress edits safe. If anything looks wrong, the change is rejected before it touches your live site.
Why does month 1 cost the same as the monthly fee?+
Month 1 is your onboarding. We audit your site, connect every analytics and AI tool, baseline your performance, learn your brand voice, plan your content calendar, identify your worst-performing pages, and define your AEO query universe. It's a full month of foundation work. From month 2, the engine runs.
Do I have to host with you?+
For Care, Growth and Build + Manage, no, we can manage your site wherever it is hosted. For Hosting Only, server-side support is the core deliverable. We recommend our hosting because the integration is tighter, but it is not required for the higher plans.
Can I switch plans?+
Any time. Upgrade and the new tier kicks in next billing cycle. Downgrade with 30 days' notice.
Is there a minimum contract?+
Three months minimum. We're confident in the work — but the compounding nature of SEO and AEO means anything less than three months doesn't give the engine time to show results.
Who owns the content?+
You do. Every article, every page edit, every video — yours, fully, forever. If you ever leave, you keep everything we've created.
What if I want something custom?+
That's what our add-ons are for. WooCommerce, multi-site, migrations, CRO and bespoke AI agent builds all run alongside the core plans. Just ask.

Ready to compound?

Book a 15-minute discovery call.

We'll look at your site, the work it needs, and whether you need hosting, care, monthly improvements or a bigger visibility package. No pitch, no pressure.

Enquire

Tell us about your site.

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FOUNDRY AI · foundry-local.pages.dev · hello@foundryworks.ai

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