The short answer
A useful 90-day plan fixes the commercial journey in order: visibility, conversion, response and follow-up. It should name the bottleneck, assign one owner, define a small set of measurable outcomes and avoid funding five weak channels at once.
What to do first
- Days 1 to 30: audit demand, proof, tracking and response leaks.
- Days 31 to 60: fix the highest-intent pages and build supporting search or content assets.
- Days 61 to 90: strengthen reviews, follow-up and the channel showing the clearest commercial signal.
- Review calls, enquiries, bookings and repeat revenue before expanding spend.
The common mistake
Building a calendar of outputs without identifying which part of the customer journey is actually restricting growth.
What changes by business type
- A new clinic may prioritise consultation conversion before ads.
- An established salon may gain more from reactivation than acquisition.
- A trades business may need call recovery before more lead generation.
Frequently asked questions
How many channels should the plan include?
Only the channels that can be funded and operated properly.
What should be measured?
Track commercial actions such as calls, enquiries, bookings, qualified opportunities and repeat revenue.
Put this into practice