The outcome
Create repeat revenue from customers who already know the business.
Run the diagnostic
- What is the normal repeat cycle?
- Which customers are genuinely lapsed?
- What data identifies the previous service?
- Can replies and bookings be attributed to a segment?
Build the system
- Clean and segment customer records.
- Choose a timing or need-based reason to return.
- Send one clear message with one action.
- Route replies, bookings and exceptions into the customer record.
How this changes by market
A salon can reactivate by treatment cycle, while a professional service can follow annual reviews, renewals or unfinished enquiries.
Measure the commercial result
Track delivered messages, replies, bookings, repeat revenue, opt-outs and performance by customer segment.
Put this into practice